A brief history of the Vi and Va! brand.
2014[]
March[]
March 21st, MGA Entertainment renewed the copyright for the names Felicia[1], Valentina[2] and Valerie all of whom had previously been copyrighted for use in MGA's Bratz doll brand. (Roxxi has been copyrighted by MGA Entertainment since 2003).
2015[]
February[]
The brand was featured at the MGA stand of the 2015 Toy Fair.[3]
.jpg "Toy Fair 2015 - Vi and Va! dolls (1).jpg (97 KB)")
.jpg "Toy Fair 2015 - Vi and Va! dolls (2).jpg (102 KB)")
The brand launched their debut line, known as Core in early February 2015. It was sold exclusively at Target stores.[4]
"We have always made dolls that appeal widely to all types of girls," said Isaac Larian, CEO of MGA Entertainment. "In 2002, our multicultural Bratz brand launched, serviced an untapped market, and skyrocketed to success. So when this unique opportunity arose to launch Vi and Va at Target stores, we knew all girls would love to have doll choices that celebrate some special Hispanic customs and traditions."
March[]
MGA launches the Vi and Va! website.
December[]
MGA shuts down the Vi and Va! website.
2023[]
June[]
8th June, a new profile picture is uploaded to the Vi and Va! Facebook page.[5]
References[]
- ↑ Felicia (2014) Application via uspto.report (archive)
- ↑ Valentina (2014) Application via uspto.report (archive)
- ↑ Toy Fair 2015- MGA Entertainment via dollyconfessions (archive)
- ↑ New Fashion Doll Line Inspired By Latin Culture Launches via PRNewswire (archive)
- ↑ 8th June 2023 via Facebook (archive)